Bet on yourself and your business in 2017


Greetings from Sonoma and happy December!  

It’s amazing how time accelerates during this month, and how we suddenly find ourselves overwhelmed, stressed and not in our driver’s seat.  And that’s why I’m reaching out to you today.  I want you to be deliberate about your business growth for 2017. 

I just got back from a powerfully inspirational professional development conference in Arizona.  I met a ton of amazing entrepreneurs that reminded me why I do my work, and the experience inspired me to extend my reach to impact more business owners. 

One of the kick-ass, brave and courageous entrepreneurs I met is about to launch her first business.  Her mission inspired me.  Her business plan did not.  As I listened to her describe her business model, service offerings and marketing plan, I knew that her business was likely to fail, or at best, vastly underperform.  It’s not that she didn’t have a gift to offer.  It’s that the business was likely to run out of money before she hit her stride because she wasn't thinking about herself and the business the right way.   

And that pissed me off.  Badly.  

Why?  Because I’ve sat in that exact seat before, and I’ve made those exact mistakes.  I’ve had to close one business where I lost everything, and another one which nearly bankrupted me.  I know what it’s like to make that leap into entrepreneurship, and I intimately know the soul-crushing pain that comes from putting everything you’ve got on the line—and then losing it all.  Worst of all, I know the self-resentment of not becoming who we wanted to be.  

I want more for you. 

As is the case for most under-funded solopreneurs, I assumed my 1x1 rates just weren’t in the budget for this individual.  But I continued to think about her later that night and I wondered how I could do to show up and make a difference so that she didn’t have to go through the pain I went through, or the protracted recovery period of building myself back up (both emotionally and financially).  

And then I thought of another woman that I know just like her, and then another.  And then another.  And then it hit me: why don’t I unite these women in a value-packed, short-term business optimization bootcamp, give them access to my best counsel, and help change the trajectories of their businesses so that they don’t become statistics? 

So here is the solution: join a kick-ass, supportive community of women and benefit from facilitated content and coaching that will jump start your success, accelerate your learning curve, help you navigate the emotional roller coaster of launching a venture, and position you as a leader and your venture as a catalyst so that you don’t become another statistic of entrepreneurship.   

 Participants can expect the following outcomes: 

  •       Identification of your niche client and the business situation for which you are absolutely the first choice amongst your competitors. 
  •       Laser focus your marketing. 
  •       Identify your ideal referral partners so that you’re not doing all the heavy-lifting yourself. 
  •       Improved executive functioning.  
  •       Optimization of your business model. 
  •       Access to my preferred web developer if you need a website (add’l charges will apply if you choose to have a website built). 

Here’s what’s included: 

       Starting in January, we’ll connect twice per month for a one hour call on Mondays from 6-7pm (Pacific) on Zoom for five months (think Skype if you’re not familiar with Zoom). 

      Here’s the format of each call: 

o   Each member gets 30-45 seconds at the start of the call to practice pitching their offering (think elevator pitch, current specials, “a good referral for me is….”, etc.). 

o   One member will have an opportunity to get coached 1x1 by me while the group listens and learns from that member’s process. 

o   ~10 minutes where I focus on a particular concept that represents a fundamental successful “business essential.” 

o   ~10 minutes where you can ask me anything you want in an open forum Q&A. 

      Members will receive access to a private Facebook group where you can ask each other questions, provide support, and practice pitching your business.  Members are encouraged to provide each other feedback and share resources with one another.  Members are encouraged to stay on the line after the calls and continue to grow and work through the themes of any given week.  (Ie, my participation will cease at the end of the call, but I’ll keep the room open). 

      Each member will receive my client insight questionnaire, as well as my business development planning sheet (these alone can be game-changing for your 2017). 

      In order to strike the balance between personal attention and group learning, enrollment is limited to ten women. 

So here's the question you need to answer: 

Do you want to be part of a tribe of ten female business owners that will band together and go through a virtual five-month group coaching boot camp?  

If you had to put a number on it, what would it be worth to your business to accelerate your success and avoid some of the pitfalls that knock many businesses out of the game in their first years?  

I've lost or spent $100,000's of dollars on mistakes that I could have avoided.  Not to mention the cost of the stress on my relationships, health, and joy.  I've invested over $50,000 to receive support from coaches and mentors that have helped my business leapfrog.  But this offering is all about value--I'm not even charging my typical coaching rate, which would be $3,000+ for this amount of time…plus there’s some extra bonuses and content I'll be giving you.  

 I'm passionate about making a difference to women who have a dream and who are committed to creating a ROCKING 2017... so I'm offering it right now for $997 when you pay by Jan. 1. (or three monthly payments of $400.) 

 I’ve never offered a package with this much value at this price before—you get access to me and my resources at over 70% off my 1x1 coaching rate.  Why?  Because I want you to win.  If you think you and your business have unrealized potential, then I’m confident I can help get you there faster and safer than going it alone. 

 So, I’ve got one question for you: are you in? 

 If you’re still on the fence, please view this graphic—because for most of you, the cost of this bootcamp pays for itself if you land just one new client as a result of improvements to your business.  

Here’s the rub: 

 If you want to do this, I need you to decide now, because I want to jump start this group within weeks so that your business kicks ass in 2017!  

We start on February 13th.  Calls will be recorded, so if you can’t make a call, you can still dive into the material at your convenience.  The remaining calls will take place on Feb. 27, Mar. 13 & 27, Apr. 10 and 24, May 8 & 22, and June 5 and 19.  Calls will be from 4-5pm Pacific time.  (FYI, if the cohort is full, please allocate two hours for our first call).

Again, the group is capped at ten women--first-come, first-serve. 

(Speaking of which, do you know another woman that would make a great addition to the group?  If you refer someone and they join, you’ll receive a complimentary advanced entrepreneurial DNA assessment, which contains 8 pages of feedback on how you’re hard-wired as an entrepreneur.) 

My challenge to you is this: What are you going to do differently to create different results? I suggest you BET ON YOURSELF but stop trying to do it BY YOURSELF.   If you are committed to making 2017 a year of prosperity and productive results, then join this supportive, inspiring and elevating tribe today!  

If you want in, email me asap at, and provide 2-3 windows where you have 10-15 minutes of availability.  It will give you a chance to ask any questions, and I can learn more about you to ensure that you’re a good fit for the group.